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Kim Kardashian has always been a hot topic, but there's no denying her impressive business mentality with several deals under her belt, including her well-received shape-wear brand, Skims. But now, the reality star has kickstarted a new venture, and it includes a partnership for an energy drink – and people are divided. In a recent Instagram upload, The Kardashians star shared her surprise collaboration with Alani Nutrition with a brand new drink called KIMADE. The photo shows the mother-of-four posing in a swimsuit (Skims, no doubt), stilettos, jewellery and a pink can of the new beverage. "KIMADE. Coming soon with @AlaniNutrition," she wrote as the caption with a lemon and love heart emoji for good measure. The post was flooded with thousands of comments, with some diehard fans on board with the new collab. Others weren't so convinced. Sign up for our free Indy100 weekly newsletter One brutal comment read: "The fact that Kim K will do anything to stay relevant!" Another added: "I hope all u don’t buy this!" One person bluntly said: "It's giving desperate." Meanwhile, a third expressed how they believed the collab was more suited for her sister, Khloe Kardashian. "I feel like this collab would’ve made more sense for Khloe," they wrote. Anyway, for those interested in the new KIMADE drop, founder Alani Nu Founder Katy Hearn said: "We are thrilled to collaborate with Kim, who is such an amazing female powerhouse and entrepreneur," "Kim's dedication to both her family and creating innovative brands perfectly align with our brand values, making this partnership such a natural fit. We are so excited for everyone to try this flavor, which we know is going to be one of our best yet!" It's said to be available on 17 July online, before a wider US supermarket rollout. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

By William Schomberg LONDON Britain's economy is showing some signs of strain from the Bank of England's 13

(Reuters) -Lucid Group said its second-quarter production dropped from the previous three months while deliveries stayed flat, sending the shares

The Bureau of Labor Statistics reported that inflation ticked up by only 0.2 per cent in June and had its lowest 12-month increase in more than two years in a welcome turn of events for President Joe Biden. The Consumer Price Index for All Urban Consumers showed that inflation rose 0.2 per cent last month after it had only ticked up 0.1 per cent in May, in a sign that inflation is easing up. Meanwhile, the all-items index rose 3.0 per cent for the past twelve months ending in June, its lowest 12-month increase since March of 2021.

When an airline in the Middle East was recently inundated with 16,000 applications for several cabin crew roles, it turned to artificial intelligence to sift through the resumes and select the most promising candidates.

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NAIROBI (Reuters) -Stone-throwing protesters clashed with police in Kenyan cities on Wednesday during a second round of demonstrations in less

By Anirban Sen NEW YORK Wildcat Capital Management LLC, which manages the wealth of buyout firm TPG Inc's

By Foo Yun Chee BRUSSELS U.S. chipmaker Broadcom secured EU antitrust approval on Wednesday for its $61 billion

By David Milliken and Huw Jones LONDON (Reuters) -Britain's economy is so far proving resilient to a surge in interest

By Huw Jones LONDON (Reuters) -Britain's eight largest lenders have enough capital to ride out economic stress deeper than the

PARIS With the exception of Canada, countries with digital services taxes have agreed to hold off applying them