Fried chicken fans in China are about to get another option.

AirAsia boss Tony Fernandes has created a firestorm on social media after sharing a photo of himself receiving a massage topless during a management meeting.

Micron Technology Inc. is set to provide one of the first tests for investors hoping that tech earnings

By David Shepardson General Motors said Friday it plans to boost employment next year despite concerns raised by

Since Sunday, Mark Roper, a truck driver for 32 years, has been out of a job, along with 30,000 of his fellow workers at now-defunct transportation company Yellow.

EAST AURORA, N.Y.--(BUSINESS WIRE)--May 9, 2023--

Facing a deep economic crisis, Pakistan has started to buy Russian oil, but the country's petroleum minister says the future lies...

Plans to build the world’s tallest flagpole are being delayed — again

WASHINGTON U.S. labor costs increased solidly in the third quarter amid strong wage growth, the latest indication that

(Reuters) -Volkswagen is in talks with its joint venture partner SAIC about whether to conduct an independent audit of its

People aren't best pleased with Elon Musk after he changed the Twitter logo to 'X'. On Sunday, the billionaire said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds." In doing so, he unleashed a wave of criticism, with marketing professor Jean-Pierre Dube telling the BBC he thought it was a joke, asking why anyone would "throw away" such a recognised brand as Twitter's. Musk is extending the rebrand though, with plans to change the office sign. If the rebrand flops, Musk won't be the first to make a mistake. Sign up to our free Indy100 weekly newsletter Indeed, here are some other rebrands that failed to capture the public. 1. Royal Mail In 2001, UK postal operator Royal Mail decided to change its name to Consignia to stop it being associated solely with sending and receiving parcels. The introduction of the new name alone cost £1.5 million but it went down very badly. After around a year, the company reverted to its original name. The re-rebranding to Royal Mail reportedly cost the company a further £1 million. 2. Mastercard In 2016 Mastercard changed its logo and people weren't keen. So much so that Mastercard later decided to only use this new logo on corporate worldwide communications, and opted to keep their existing brand image. 3. Gap In 2010, the American clothing retailer Gap changed its logo, causing an immediate social media backlash. This backlash was so intense that Gap reverted to its original logo within just one week. 4. Weight Watchers In 2019 Weight Watchers renamed itself Wellness and Wellbeing to be more body positive. The new rebrand didn’t go well, drastically impacting the company’s bottom line, with a stock market earnings of less than half. Following the change, they reported a loss of 600,000 members. 5. Hershey's In 2009, the sweet chocolate confections company Hershey’s decided to rebrand. Sadly, their new logo looked like a smoking poo so make of that what you will. 6. Leeds United In 2018 Leeds United changed its logo and it was so unpopular over 77,000 people signed a petition to boycott the rebrand, causing a PR nightmare. Call us conservative, but maybe there is a case for keeping things as they are after all... Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

This week’s new entertainment releases include Olivia Rodrigo's much-anticipated sophomore album, LaKeith Stanfield starring in the eight-part horror fantasy series “The Changeling” and Disney's live-action remake of “The Little Mermaid” starring Halle Bailey