Amazon is already a go-to destination for big-name beauty brands across drugstore and luxury categories — but it's also a goldmine for lesser-known names in beauty. And, after deep-diving into R29 readers' most unexpected buys from the site, we found that many of the items mentioned consistently came from that very category. Once unearthed, these unassuming skin, makeup, and even foot-care recommendations always seemed to pick up so much steam that they would skyrocket to top-bought viral success. So, we decided to corral all of these popular products and pin them down into one hidden-gem hotspot.

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Amazon is known for its consistent deals and flash sales alike, and it's made a name for itself in the fashion space with stylish steals aplenty. (We're personally fans of its inexpensive dresses, plus-size options, and statement handbags.) So why hold off until Prime Day to cash in on fashion deals? Amazon clothing, handbags, accessories, and shoes are seriously discounted as we speak.

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