E-commerce giant Amazon has said it uses artificial intelligence systems to prevent fake reviews on the platform that can intentionally mislead customers. While the company already uses machine learning models to detect risks such as links to other accounts, sign-in activity, review history, and other indications of unusual behavior that point to fake reviews, the tech giant said on Tuesday that is further investing in sophisticated fraud-detection tools. Using several such methods, the company said it “proactively blocked over 200 million suspected fake reviews” from its stores in 2022. “We will continue to build sophisticated tools that protect customers, our selling partners, and our store from bad actors that attempt to profit by proliferating fake reviews globally,” Amazon said. In the new statement, the e-commerce giant warned of the emergence of an illicit industry of “fake review brokers,” who approach consumers via social media channels, and messaging services, soliciting them to write fake reviews in exchange for money or other incentives. These brokers, according to Amazon, portray themselves as legitimate businesses with networks of hundreds of employees stationed worldwide. So far, it has taken legal action against over 90 such bad actors around the world who facilitated fake reviews and sued more than 10,000 Facebook group administrators who attempted to put fake reviews. It also reported over 23,000 abusive social media groups, with over 46 million members and followers, that facilitated fake reviews in 2022, the company added. These high-volume fake review brokers a “global problem” impacting multiple industries, according to Amazon, which called on the private sector, consumer groups, and governments to work together to stop fake review brokers. “Through cross-industry sharing – including information on bad actors’ tactics and techniques, who they are targeting, the services they provide, and how they operate – we can more effectively shut down these schemes, thereby protecting more consumers across different industries,” the company said. In countries that already have laws against soliciting fake reviews, it said regulators could do more to use their authority to take action against fake review brokers. “We also support greater funding for law enforcement to build further technical expertise to investigate and take down these brokers,” the multibillion-dollar conglomerate said. “Amazon will continue to protect our stores from fake reviews by investing in proactive tools to detect and stop fake reviews from impacting a customer’s buying decision,” it added. Read More Revealed: The delivery apps charging you double for your food shop Amazon staff spied on women private through Ring cameras, officials say ‘Last Beatles record’ was created using AI, says Paul McCartney Best Amazon deals and offers to buy now, from air fryers to Apple watches Jeff Bezos mocked for spending $4k on bottle of ‘engagement wine’ worth just $650 Elon Musk is once again world’s richest person

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Manchester United’s valuation on the New York Stock Exchange plummeted by more than £500million in the wake of a report that the Glazers have decided not to sell. Nine months ago the owners announced a full sale was among the options being considered as part of a strategic review at the Old Trafford club. Sheikh Jassim and Sir Jim Ratcliffe made offers to buy United, yet the interminable potential takeover process rumbles on as fans continue to protest against the Glazers. Hopes of a full sale were seemingly dashed when the Mail on Sunday reported that the owners are taking the club off the market and will try to sell again in 2025. That report led to more than £500m being knocked off United’s share price on Tuesday. After the New York Stock Exchange reopened following the Labor Day holiday, the price plummeted from 23.66 US dollars (£18.83) to 19.35 US dollars (£15.40) by close. United’s market capitalisation – the company’s worth on the stock market – was left at 3.15billion US dollars (£2.5billion) after the 18.22 per cent drop. Earlier this year the Glazer family reportedly valued United at £6bn. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live

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LOS ANGELES--(BUSINESS WIRE)--Sep 12, 2023--

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