Plans to build the world’s tallest flagpole are being delayed — again

Fewer shipping container deliveries this spring slowed railroad CSX's second-quarter profit and offset a sharp increase in shipments of automobiles

Exxon Mobil Corp.’s ambitious expansion in trading is running into a thorny issue: whether or not to pay

By Arathy Somasekhar HOUSTON U.S. oil and gas company Chesapeake Energy on Wednesday said it expects deflation in

People aren't best pleased with Elon Musk after he changed the Twitter logo to 'X'. On Sunday, the billionaire said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds." In doing so, he unleashed a wave of criticism, with marketing professor Jean-Pierre Dube telling the BBC he thought it was a joke, asking why anyone would "throw away" such a recognised brand as Twitter's. Musk is extending the rebrand though, with plans to change the office sign. If the rebrand flops, Musk won't be the first to make a mistake. Sign up to our free Indy100 weekly newsletter Indeed, here are some other rebrands that failed to capture the public. 1. Royal Mail In 2001, UK postal operator Royal Mail decided to change its name to Consignia to stop it being associated solely with sending and receiving parcels. The introduction of the new name alone cost £1.5 million but it went down very badly. After around a year, the company reverted to its original name. The re-rebranding to Royal Mail reportedly cost the company a further £1 million. 2. Mastercard In 2016 Mastercard changed its logo and people weren't keen. So much so that Mastercard later decided to only use this new logo on corporate worldwide communications, and opted to keep their existing brand image. 3. Gap In 2010, the American clothing retailer Gap changed its logo, causing an immediate social media backlash. This backlash was so intense that Gap reverted to its original logo within just one week. 4. Weight Watchers In 2019 Weight Watchers renamed itself Wellness and Wellbeing to be more body positive. The new rebrand didn’t go well, drastically impacting the company’s bottom line, with a stock market earnings of less than half. Following the change, they reported a loss of 600,000 members. 5. Hershey's In 2009, the sweet chocolate confections company Hershey’s decided to rebrand. Sadly, their new logo looked like a smoking poo so make of that what you will. 6. Leeds United In 2018 Leeds United changed its logo and it was so unpopular over 77,000 people signed a petition to boycott the rebrand, causing a PR nightmare. Call us conservative, but maybe there is a case for keeping things as they are after all... Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

By Toby Sterling AMSTERDAM Uber is seeing an influx of European taxi drivers joining its platform, an executive

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The former East German city of Dresden was the epicenter of chip development behind the Iron Curtain. That

Canadian dockworkers and their employers remained deadlocked as a strike crippling West Coast trade entered its fifth day,

England's privatised water companies pledged Thursday to make massive investments to stop raw sewage being pumped into waterways as concerns mount about water quality...

By Kevin Buckland TOKYO The U.S. dollar hovered near a 7-1/2-month high against the Japanese yen after the

(Reuters) -British retailer John Lewis Partnership has agreed a five-year deal with Alphabet Inc's Google Cloud, enabling it to harness